Don Hoppenbrouwer

IF. THEN. ELSE.  ETHICS FOR SOCIAL MEDIA.

Social media taking an greater important role in our lives. Our dependence on the media is increasing. Also the knowledge of the media about the users is increasing. Swim with this development? We are not caught up in the algorithms? We lose our freedom by global data?
Is there another route possible? Can we still back swimming? We are already caught or swimming will still around? The medium is the message.....to understand the current world, one needs to understand the media.

The canal boat is now a big fish and swims in the trap. The visitor sails through 4 zones. Temptation, the FishTrap, the Scan and the Message. With color, light and special effects we told is our story about ethics for the Social Media. Depicted with symbols from the Social Media, the Google colors, a reflective trap, an abstracted light scan and a cautionary message in red light. Seen from the street is the bridge over the Herengracht an lightartwork in the environment. Studio Op&er wants to make a monumental statement for the preservation of our freedom with the IF.THEN.ELSE artwork for the Amsterdam Light Festival. Now and in the future.

With simple constructions and (waste) materials we try to achieve a maximum result. Wood, transparent colored plexiglass, scaffold tube, old fishing nets, luminous paint and different types of LED lights are the materials which applied. The various components are prefabricated and later in parts assembled and disassembled. The artwork is resistant to stormy, wet and freezing weather.